01
Paid Search Management
Account structure, keyword research, negative lists, bidding, ad extensions and weekly optimisation across Microsoft Advertising and Google Ads.
Silver Spring, Maryland · Est. 2016
Advertising and product marketing, built by people who answer the phone.
Creative & Products is a small, senior team that plans paid search campaigns, produces the creative that runs inside them, and builds the pages those clicks land on. One studio, one point of contact, measurable outcomes.
- Search and shopping campaign management on Microsoft Advertising and Google Ads
- Product photography, video cutdowns and ad copy produced in-house
- Landing pages, tracking and monthly reporting you can actually read
11+years running paid media
Paid SearchShopping FeedsProduct PhotographyLanding PagesConversion TrackingRetail & DTCLocal ServicesB2B Lead Gen
Paid SearchShopping FeedsProduct PhotographyLanding PagesConversion TrackingRetail & DTCLocal ServicesB2B Lead Gen
140+campaigns launched since 2016
38%median cost-per-lead reduction in year one
92%of clients stay past the first contract term
2 daysaverage turnaround on a written plan
Figures are drawn from our own client accounts between January 2019 and March 2026. Individual results vary by market, budget and offer.
What we do
Four services that work better together
Most agencies hand you a media plan and leave the creative to somebody else. We do both, which is why our campaigns tend to improve faster — the person writing the ad is the person reading the search terms report.
02
Creative Production
Ad copy, responsive display sets, short-form video cutdowns and seasonal refreshes, all produced in the studio and versioned for each channel.
03
Product Photography
Catalogue, lifestyle and white-background shots that meet marketplace and shopping-feed specifications the first time around.
04
Landing Pages & Tracking
Fast, accessible pages with clean conversion tracking, call tracking and a monthly report that ties spend to revenue.
Who you work with
Cheryl Hutchinson runs every account personally
Creative & Products was founded in 2016 after fifteen years spent inside retail marketing departments and two regional agencies. The studio was built around a simple frustration: clients kept being sold to by directors and then handed to juniors.
Here, the person who writes your proposal is the person who builds your campaigns, reviews the numbers each Monday and picks up the phone when something changes. We deliberately keep the client roster small — usually between nine and twelve active accounts — so that stays true.
Selected work
Three recent engagements
Home goods · DTC
Rebuilt catalogue, halved the cost per sale
A 400-SKU homeware brand had shopping ads rejected on image quality. We reshot the catalogue and restructured the feed.
Read the case study →
Professional services
From 61 to 184 qualified enquiries
A regional accounting firm was bidding on everything. Tight match types and call tracking tripled qualified volume on the same budget.
Read the case study →
Specialty retail
One brand system, four sales channels
A specialty food producer needed consistent creative across search, marketplace listings and in-store print. We built the system.
Read the case study →How we work
A predictable first ninety days
Discovery call and account audit
A 45-minute call, then read-only access to your existing accounts. You receive a written audit whether or not you hire us.
Plan, budget and forecast
A named budget, a keyword and creative plan, and a realistic forecast range based on your market’s auction data — not a best case.
Build and launch
Campaign build, tracking verification, landing page work and a launch checklist we walk through with you before anything goes live.
Optimise and report
Weekly optimisation, a monthly written report and a quarterly review where we agree what changes next.
In their words
What clients say
“Cheryl rebuilt our search account in three weeks and explained every change in plain English. We finally understand where the money goes.”
“The photography alone paid for itself. Our listings were rejected for months and the reshoot cleared it in one pass.”
“Small studio, senior work. Reports arrive on the second of the month without fail, and the numbers match our CRM.”
Where we are
Based in Silver Spring, working nationwide
Our studio sits at 2005 Serpentine Ter, Silver Spring, MD 20904, twenty minutes north of Washington, DC. Clients in the DMV area visit for shoots and planning sessions; everyone else works with us by video call and shared documents.
| Owner | Cheryl Hutchinson |
|---|---|
| Address | 2005 Serpentine Ter, Silver Spring, MD 20904, USA |
| Phone | (916) 472-1730 |
| ads@creativeandproducts.com | |
| Hours | Monday to Friday, 9:00–17:30 Eastern Time |
Let’s talk about your next campaign
Send us the product, the market and the budget. You will get a written plan within two business days — no obligation.