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Say what the numbers say
If a channel is not working we tell you and we recommend cutting it. We would rather lose a line item than a client’s trust.
About the studio
A ten-year-old studio that still works like a workshop
Creative & Products opened in 2016 in a converted two-room office on Serpentine Terrace. The idea has not changed since: keep the team small, keep the senior people on the work, and produce the advertising and the assets in the same room.
Cheryl Hutchinson, Owner
Cheryl spent eleven years in retail and catalogue marketing before moving agency-side, where she managed paid search for regional retailers, healthcare groups and franchise networks. She founded Creative & Products to bring media buying and creative production back under one roof.
She still writes the audits, builds the campaigns and runs the monthly reviews. If you email ads@creativeandproducts.com or call (916) 472-1730, you are reaching her desk.
- Microsoft Advertising and Google Ads certified
- Fifteen-plus years in retail, DTC and professional services marketing
- Registered and operating in the State of Maryland
What we believe
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Own the whole chain
Keyword, ad, image, landing page, form. A weak link anywhere in that chain wastes the budget everywhere else, so we take responsibility for all of it.
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No long lock-ins
Retainers run month to month after an initial ninety-day build period. Your accounts, pixels and creative files belong to you and leave with you.
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Advertise honestly
We do not write claims we cannot substantiate, and we decline work in categories that require misleading offers to perform.
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Protect the data
Client data stays in named accounts with least-privilege access. We never sell or share visitor information. See our Privacy Policy.
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Answer quickly
Emails receive a reply the same business day. Anything urgent gets a phone call, because some things do not belong in a ticket queue.
The team
Four people, plus a short list of freelancers we have worked with for years.
Cheryl Hutchinson
Owner & Principal Consultant. Strategy, media buying, client reviews.
Marcus Bell
Senior Campaign Manager. Account builds, feeds, bid management, tracking.
Dana Okonkwo
Creative Lead. Copy, art direction, display and video assets.
Ray Feldman
Studio Photographer. Catalogue, lifestyle and packaging photography.
A short timeline
2016 — The studio opens
Two rooms on Serpentine Terrace, three clients, one camera.
2018 — Photography goes in-house
We build a permanent shooting bay so catalogue work no longer waits on outside studios.
2021 — Feed and marketplace practice
Shopping feeds, marketplace listings and image compliance become a standing service.
2024 — Landing page team
We start building the pages our ads point to, because handing traffic to a slow page was costing clients money.
2026 — Where we are now
Nine to twelve active accounts, a four-person core team, and the same phone number.
Let’s talk about your next campaign
Send us the product, the market and the budget. You will get a written plan within two business days — no obligation.