Case studies
What the work actually looks like
Client names are withheld at their request; figures come from the advertising accounts and the clients’ own reporting. Every engagement below ran for at least nine months.
400 SKUs, rejected listings, and a shopping account going nowhere
The problem. A Maryland homeware brand had roughly a third of its shopping listings disapproved on image quality, and the rest were competing against each other because the feed had no product-type structure.
What we did. Reshot the full catalogue over eleven studio days, rebuilt the product feed with proper types, GTINs and attributes, then restructured shopping into priority tiers with separate campaigns for best sellers, mid-catalogue and clearance.
Result after nine months. Disapprovals fell to under 2%. Cost per sale dropped 47%, and shopping revenue grew 2.6× on a budget increase of 30%.
From 61 to 184 qualified enquiries per quarter
The problem. A regional accounting firm was bidding broad on generic terms, paying for job seekers and students, and had no way to tell which calls came from advertising.
What we did. Rebuilt the account around three service lines with phrase and exact match, added a 900-term negative list, installed call tracking with a thirty-second qualification threshold, and wrote separate landing pages for each service line.
Result after twelve months. Qualified quarterly enquiries rose from 61 to 184 on a flat budget. Cost per qualified enquiry fell from $214 to $79.
One brand system across four sales channels
The problem. A specialty food producer sold through its own store, two marketplaces and a growing wholesale channel. Every channel had different photography, different copy and, effectively, a different brand.
What we did. Built a single brand sheet, reshot the hero range, wrote channel-specific copy from one master description, and aligned paid search creative with the packaging customers actually see on the shelf.
Result after ten months. Search click-through rate improved 41%, marketplace listing quality scores moved into the top tier, and the wholesale team stopped producing its own artwork.
Numbers across the client base
Past performance does not guarantee future results. See our Disclaimer.
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